My brief was to create an interesting looking ad for a sponsoring possibility for young people. The topic was “mission trips”. As going on a mission trip typically requires us to go out of our comfort zones, I decided to use the concept of “comfort zone” as theme for the ad. I created different images in order to address various types of people.
A gimmick is the backside, which is designed as a postcard to motivate people to send it to each other as an encouragement to apply for the sponsorship bonus and to do a mission trip.
