The goal of this university project was to create a new product and to plan a marketing campaign. It was a collaboration with Happylab Vienna.
While sitting in a crowded and loud class room, I was longing for a better workplace. For this reason, I decided to create the product I most fancied at this moment: mOffice, a mobile office. The slogan of the company is: "finally working".
The aim of this marketing campaign is to address the consumer in a dual tonality. On the one hand, the look and feel are very exclusive. On the other hand, the wording is relaxed and friend like.
Playing around with blender, I created foldable cardboard furniture. The idea is to use a siliconised cardboard, to be water resistent.
Als Mock-Up in einer Zeitschrift
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