Foodprint was developed in the course of a university project with the aim to create a more circular economy. Our team consisted of five students. The thought process started with evaluating the food-order industry and finding out how it could be more ecological.
The solution was to develop a new company, foodprint, that sells reusable food containers. Although the project was mainly driven by my colleagues and their enthusiasm for the idea, which I had troubles identifying with, it posed a valuable learning experience.
The logo is based on my initial design but was later changed by my colleagues, which lead to the icon being too chubby in comparison to the font in my opinion. The pitchdeck with all mock-ups and the color theme were created by me.