The Adventist church organizes a multitude of events over the course of a year. In order to successfully market these events and reach the target audience, you have to advertise the events as the chance of experiencing something great. I was asked to establish a look and feel for future events and to stand out on their Instagram account as this is the main platform for their ads.
The Youth department of the German Adventist church already uses four different categories for their activities for which they already follow a color-coding scheme. My brief was build on this already existing scheme.. I decided to use a type of grunge style in combination with a layering technique to achieve a unique look.
Apart from Instagram posts, I also had to adapt the format to fit the Instagram story format as well as flyers which need to be printed in A3 for local churches. In addition to the design for the individual events I also created an overview of the yearly program.
